INSTILL Photography Studio

INSTILL is a photography studio/ gallery, located at 31 Duke Street, Christchurch CBD East frame. It is the base for photographer Damon Mcphail and Building Image Photography.

Specialties of the studio include: still life, advertising and architecture, particularly tricky stuff like black, stainless-steel and translucence’s.

‘This is one of my favourite images and was created for Ngai Tahu Seafoods; a Kete bag shot in beautiful light: it looks simple, but required a complex studio setup; with projected ‘shafts of dappled sunlight’ and painstakingly arranging ‘selected’ Clams to cascade within the bag’.

These are some everyday product photographs, but they really stand out with 3 Dimensional lighting and beautiful tonal range.

A note to creatives:

Are you an Art director or designer that is new to directing photography?  Maybe you’re a bit unsure about how to work with a photographer? Just give me a call. We’ll chat about the process of working together; with helpful starting points, like a visual or some example images.

I have to mention STOCK photographs; you know, those stereotyped pictures from international photo stock agencies (well; they are hurting the viability of commercial shooter’s like me). OK, sure, stock is quick, cheap and easy; but stock images have no real story, no genuine link with a product or service. If the actual product or service does not appear in your promotional material- then have you lost a measure of trust? and missed out on an effective connection?  And do you know where your ‘used’ stock image has already been seen? (You certainly don’t know who is going to use it next.)

Why put yourself through hours of searching for a stock photo? -only to end up with that obvious ‘stock look’; making your marketing material seem just the same as everyone else’s. Instead; why not get the satisfaction from creating an original, outstanding work. Your client also wins with a more effective image and which is uniquely their own.